An Analysis of Language Features in English Advertisement

An Analysis of Language Features in English Advertisement Abstract With increasing communication in the world and acceleration of economic globalizationï ¼Å'English advertising has found its way into peoples life. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better. The thesis attempts to approach the main language characteristics of English advertising mainly from the angles of advertising and linguistics. First, the thesis defines advertisingï ¼Å'clarifies its objectivesï ¼Å'mentions its componentsï ¼Å'and discusses its classification of English advertisement. Nextï ¼Å'it investigates the main wording†¦show more content†¦Each element plays a role in successful advertising. Howeverï ¼Å'an advertisement has no need to include all the normal elements. Sometimesï ¼Å'some elements are sufficient. The following elements are discussedï ¼Å'not because they are more importantï ¼Å'but because language features in such elements are more conspicuous and much easier to be noticed by the general public. David Ogi1vyï ¼Å'a famous Australian advertiserï ¼Å'pointed outï ¼Å'â€Å"On the average five times as many people read the headline as read the body copy. The headline is with eighty cents of an advertising dollar. Thereforeï ¼Å'if you haven’t done some selling in the headlineï ¼Å'you have wasted 80 percent of your money†. Soï ¼Å'the headline should attract readers’ attentionï ¼Å'make them read the body copyï ¼Å'show the benefit of the product and arouse readers’ desire to take buying action. Some headlines need no sub-headlines. The body copy tells the complete sales story. The purpose of the body copy is to provide clarification of the headline and proof of claimsï ¼Å'to point out other competitive advantages. In shortï ¼Å'to give the prospective reasonsï ¼Å'implicit as well as explicit ,for action desired. A trademark is a sign used by an enterprise or an industry to distinguish qualityï ¼Å'specifications and nature of the product they produceï ¼Å'process and sell. The name of a trademark often appears in the headline. The slogan has some similarities with the headline .In factï ¼Å'many slogans are developed fromShow MoreRelatedThe Limitations Of Corpus Linguistics967 Words   |  4 Pagesevery research approach and this is not to undervalue the advantages of applying corpus tools in a discourse study. Broadly speaking, corpus approach limitations seem to lie in certain issues related to representative-ness, relation to context, and language description. An important consideration in conducting a corpus approach is to work with repre-sentative data and representativeness cannot be evaluated objectively and entirely (Tognini Bonelli 2001: 57). 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By combining the recommendations received from businesses, clients, and employees, and the augmented amount of connectionsRead MoreHow Culture Influences Advertisement Translation2176 Words   |  9 PagesHow Culture Influences Advertisement Translation. Introduction In our everyday life, every time we watch television or while we are surfing the internet, advertising is behind the corner and sometimes we do not even realize we are listening to it. We are bombarded by slogans and catchy phrases that catch our attention and make us customers of the product advertised in a way that is not direct but instead hidden and implicit. Without being aware of it, we buy products because when shopping, somethingRead MoreA Comparative Analysis of Tenses in Newspapers Headlines and Reports3368 Words   |  14 PagesA Comparative Analysis of Tenses in Newspapers Headlines and Reports Introduction. 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In the light of oratorical, colloquial, poetic, official and other styles, weRead MoreEnglish : Gender : Female Household Income1725 Words   |  7 Pages†¢ Education: bachelor †¢ first language: English †¢ gender: Female †¢ household income: $100,000 per year †¢ languages spoken at home: English †¢ marital status: Married †¢ nationality: Thai †¢ number and age of children: one and 2 yrs old †¢ occupation: officer †¢ activities: sport †¢ attitudes: positive think †¢ interests: technology †¢ lifestyle: Travel †¢ opinions: N/A †¢ political views: N/A †¢ values: A meal at McDonald s restaurant Describe your marketing mixRead MoreENG2602 ASS011982 Words   |  8 Pagesproofread. Yet, it combines the features of realism with a historical fact, and so it could be read as either fantasy or a history piece. Being a fiction, this text cannot be seen as a standard text on history, because it is narrated from an Indian point of view and although the author tries to remain objective, he cannot completely avoid his subjective opinions and feelings. Rushdie’s writing style questions the existence of a single, correct way of using the English language. As a typical representativeRead MoreAnalyzing Persuasive Techniques in Old Spices The Man Your Man Could Smell Like Commercial1492 Words   |  6 PagesUniversity of Rijeka Faculty of Humanities and Social Sciences Department of English Language and Literature Analyzing Persuasive Techniques in Old Spices â€Å"The Man Your Man Could Smell Likeâ€Å" Commercial Student: Mia Sarić Course: English Language 1 Course Instructor: Irena MeÃ… ¡trović Ã…  tajduhar, M.Ed. Ac. Year: 2012/2013 This essay covers persuasive techniques used in the video commercial for Old Spice deodorant, as well as the messages that lie in the heart of the very commercial. The essay will

Pride And Prejudice Love And Money In Holy Matrimony .

Pride and Prejudice: Love and Money in Holy Matrimony Imagine a present day society where young women were only encouraged to seek a husband for their financial purposes and to gain a reputable status in the social class system. Today, who can fathom a happy marriage between two individuals without love? Well, that’s exactly what was expected in the life of the middle class families during the early nineteenth century, like the Bennet’s daughters in Jane Austen’s novel Pride and Prejudice. The novel revolves around the lives of the English family named the Bennets who, like the rest of their society, pressures their daughters to find a wealthy, respected man for a husband. The wedlock of Charlotte and Mr. Collins portrays only that of a†¦show more content†¦Collins’s proposal, she questions Charlotte’s judgement. Charlotte responds saying, â€Å"I ask only a comfortable home; and considering Mr. Collins’s character, connections, and situation in life, I am convinced that my chance of h appiness with him is as fair as most people can boast on entering the marriage state† (123). This shows that most young women in Austen’s society would marry any rich, honorable man like Mr. Collins regardless of their actual feelings towards them. There’s no true love in the marriage of Charlotte and Mr. Collins instead Charlotte ends up sacrificing her dignity and acting solely to her husband’s will. She became a Mrs. Collins, nothing else. The companionate marriage between Charlotte and Mr. Collins is one strictly for the sake of money and therefore, lacks love. However, there’s another couple within the society that abides by society’s social class. The relationship between Mr. and Mrs. Bennet results from the Mr. Bennet’s physical attraction to the Mrs. Bennet just like the rest of Austen’s fictional society. During the time of the novel’s society, marriage was thought of as a â€Å"contract† with the idea th at the marriages were to only carry on business and love was irrelevant to the matter. The Bennet’s marriage is one caused by physical attractions from society’s standards which causes their relationship to be incompatible because they only married for the purpose of looks and not out of the person’s values. For instance, when Mrs.Show MoreRelatedEssay on Marriage Without Love in Pride and Prejudice by Jane Austen1640 Words   |  7 Pagesvery first sentence of Pride and Prejudice by Jane Austen satirizes womens’ inability to be self sufficient and respected in society without a husband. Elizabeth Bennet resembles Austen as young women, as she chose to be old maid rather than be married inappropriately. Elizabeth cannot stand the frenzies her mother and sisters get in over superficial marriages. Unlike her sisters, Elizabeth is set on finding love, and will not sacrifice love for any absurd amount of money or status. Austen wroteRead MorePride and Prejud ice: Contrasting the Relationships of Elizabeth and Jane1908 Words   |  8 PagesEnglish literature, is novelist Jane Austen. Writer of Sense and Sensibility, Pride and Prejudice, Mansfield Park, Emma and two other additional novels, Northanger Abbey and Persuasion and lastly the novel Sanditon. Austen’s novels acted as witty, warm and consisted descriptions of the favored classes of the 18th- and 19th-century in England. Jane’s most finely known novels were Sense and Sensibility and Pride and Prejudice and Emma, all three became favorites in the world of Hollywood. 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When Elizabeth shows up to the Bingley’s in a muddy dressRead MoreInfluence Of Western Customs Of Wedding Essay9329 Words   |  38 PagesExtravagance expenditure shown at modern weddings within our community is far from the spirit of the first community and emphasises how remote we are fr om the Sunnah of the Prophet (Buhari). For instance, the matters of fathers giving the bride gifts of money or property, or paying for an enormous wedding feast, or providing a home, or setting her up in her home with furniture and household effects are left to the discretion of the people involved in Islam. The Prophet himself saw to the marriages of his

Online Financial Service Provision in Saudi Arabia Free Essays

Furst, Lang Nolle (2000) write that the Internet has been viewed as a valuable tool by bankers as well as lawmakers, other participants in the financial services industry in addition to regulators and business journalists around the world. As financial institutions do away with paperwork and cut costs of employing clerks to handle paper transactions in conventional financial companies – customers’ lives are made easier as they do not have to visit their financial institutions to carry out necessary transactions (Furst, Lang Nolle, p. 1). We will write a custom essay sample on Online Financial Service Provision in Saudi Arabia or any similar topic only for you Order Now    Saving time equates to saving money in this scenario.   Thus, the entire economy benefits through greater efficiency of financial institutions when they open up their virtual branches on the World Wide Web. How has the Saudi Arabian financial industry benefited from the advent of the Internet?   Are their factors that especially impede or support growth of online provision of financial services in Saudi Arabia?   How does e-commerce influence growth of online financial service provision across Saudi Arabia? In order to answer these questions, my dissertation entitled, â€Å"A Study of Factors Influencing Growth of Online Financial Service Provision in Saudi Arabia† would require me to conduct online interviews with managers of major and minor financial institutions in Saudi Arabia.   This research would explore factors influencing growth of Internet banking in addition to online provision of other financial services, for example, insurance in Saudi Arabia. Furthermore, this study would determine whether there are differences between Islamic and non-Islamic financial institutions as far as online financial service provision is concerned.   Lastly, this research would explore the target market for online financial service provision in Saudi Arabia, with the aim to develop customer profiles, taking gender into account. REFERENCES Furst, K, Lang, WW Nolle, DE 2000, ‘Internet Banking: Developments and Prospects,’ Economic and Policy Analysis Working Paper 2000-9, Sep 2000. http://www.occ.treas.gov/ftp/workpaper/wp2000-9.pdf.    How to cite Online Financial Service Provision in Saudi Arabia, Papers

Interplay of Corporate Collapse

Question: Discuss about the Interplay of Corporate Collapse. Answer: Introduction: The case study of John clerk examined the big bath behavior exhibited by the new CEOs. The lecture slides establish the relationship between the accounting information and share price. In Page 12 of the lecture states, that a good earnings announcement increases share price and vice versa. Therefore, management will make biased accounting choices as per page 16 and can engage in big bath as mentioned by John clerk. In big bath theory additional costs are written off when the earnings are below expectation so that in later the company could show improved performance (Homsombat et al., 2014). The company has reported an after tax loss of $2.8 billion in 2014 (Yang, 2015). The financial results show that the liquidity position and cash balance of the company is strong (Rankin et al., 2015). The share price of the company is directly affected by the performance of the company. In page 15 of the lecture it is stated there are enough studies that have been conducted to show that market initially under reacts to the post earnings announcement but in long run the share price reflects the announcement. The investors relies on numerical data as an anchor as per page number 33 of cornerstone of behavior finance. The main conclusion of the information prospective study as provided in page 18 of the lecture states that accounting earning disclosures affects the share price and volume of transactions. The financial result of the company is expected to improve so it is advised that as the price has fallen the investor should buy more shares of the company at lower price (Carnegie et al., 2014). Reference Carnegie, G. D., OConnell, B. T. (2014). A longitudinal study of the interplay of corporate collapse, accounting failure and governance change in Australia: Early 1890s to early 2000s. Critical Perspectives on Accounting, 25(6), 446-468. Homsombat, W., Lei, Z., Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, 1-16. Rankin, M., Stanton, P. A., McGowan, S. C., Ferlauto, K., Tilling, M. (2012). Contemporary issues in accounting: Wiley. Yang, H. (2015). Airfare Determinants on the Kangaroo Route (Australia-UK Market): A Case Study of the Influences of Airlines, Alliances and Airports. In15th AIAA Aviation Technology, Integration, and Operations Conference(p. 3026).